This Master's Thesis develops an interactive digital platform aimed at improving
financial
literacy
among young Spaniards aged 16 to 26. The need for this improvement arises from the
increasing
complexity of financial products and the lack of preparedness to
manage personal
finances, as shown
by various national and international assessments. The methodology employed includes Design
Thinking
and Kanban, which, along with the use of gamification and
microlearning,
make learning more engaging
and effective. Through this approach, surveys and benchmarking studies were conducted to understand
the needs and context of young people, the target audience was defined, and prototypes were
developed and evaluated with users.
The final result is Viga, an educational platform for both desktop and mobile
devices,
designed to
teach finance in a personalized way, allow users to share questions and knowledge, redeem rewards,
and provide practical tools for saving and budgeting.
This Master's Thesis develops an interactive digital platform aimed at improving
financial
literacy
among young Spaniards aged 16 to 26. The need for this improvement arises from the
increasing
complexity of financial products and the lack of preparedness to
manage personal
finances, as shown
by various national and international assessments. The methodology employed includes Design
Thinking
and Kanban, which, along with the use of gamification and
microlearning,
make learning more engaging
and effective. Through this approach, surveys and benchmarking studies were conducted to understand
the needs and context of young people, the target audience was defined, and prototypes were
developed and evaluated with users.
The final result is Viga, an educational platform for both desktop and mobile
devices,
designed to
teach finance in a personalized way, allow users to share questions and knowledge, redeem rewards,
and provide practical tools for saving and budgeting.