Interactive platform to improve

financial literacy among

young people.

Portada Viga

This Master's Thesis develops an interactive digital platform aimed at improving financial literacy among young Spaniards aged 16 to 26. The need for this improvement arises from the increasing complexity of financial products and the lack of preparedness to manage personal finances, as shown by various national and international assessments. The methodology employed includes Design Thinking and Kanban, which, along with the use of gamification and microlearning, make learning more engaging and effective. Through this approach, surveys and benchmarking studies were conducted to understand the needs and context of young people, the target audience was defined, and prototypes were developed and evaluated with users.

The final result is Viga, an educational platform for both desktop and mobile devices, designed to teach finance in a personalized way, allow users to share questions and knowledge, redeem rewards, and provide practical tools for saving and budgeting.

My latest project Design Thinking UX/UI App design WebApp design
arrow_forward Go to the Behance project to see it in Spanish! 🇪🇸
Context of Viga
Main Goal of Viga
Design Thinking and Kanban
Benchmarking and survey
Panel Persona Journey Map Value proposition canvas
Value Proposition
App Flow
Viga Wireframes
Viga Design System
Viga Onboarding Viga Reward System Branding image

See other projects

This Master's Thesis develops an interactive digital platform aimed at improving financial literacy among young Spaniards aged 16 to 26. The need for this improvement arises from the increasing complexity of financial products and the lack of preparedness to manage personal finances, as shown by various national and international assessments. The methodology employed includes Design Thinking and Kanban, which, along with the use of gamification and microlearning, make learning more engaging and effective. Through this approach, surveys and benchmarking studies were conducted to understand the needs and context of young people, the target audience was defined, and prototypes were developed and evaluated with users.

The final result is Viga, an educational platform for both desktop and mobile devices, designed to teach finance in a personalized way, allow users to share questions and knowledge, redeem rewards, and provide practical tools for saving and budgeting.

My latest project Design Thinking UX/UI App design WebApp design
arrow_forward Go to the Behance project to see it in Spanish! 🇪🇸
Context of Viga
Main Goal of Viga
Design Thinking and Kanban
Benchmarking and survey
Panel Persona Journey Map Value proposition canvas
Value Proposition
App Flow
Viga Wireframes
Viga Design System
Viga Onboarding Viga Reward System Branding image

See other projects